American Tobacco

Division Profile


INLINE_A8C3193- by Scott Faber PhotographyAmerican Tobacco is an award-winning international business and entertainment hub located beside the Durham Bulls Triple-A baseball park, adjacent to the 2,800-seat Durham Performing Arts Center, bordered by the highly traveled NC-147 and within an easy drive of RDU International Airport. The campus features an on-site YMCA, public green space and biking trails, and restaurants. American Tobacco is home to some of the region’s most prominent organizations, including the nationally recognized WUNC-FM, Duke University and Burt’s Bees. Rich in history dating back to the 19th century, the campus offers aesthetically pleasing timber, brick and glass finishes for its office and retail tenants. For those seeking a more modern space, the Diamond View Office Buildings overlooking the Durham Bulls Athletic Park provide ballpark views with upscale amenities.

In 2010, American Tobacco created the American Underground, a space dedicated exclusively for young companies and entrepreneurs. Following that same spirit, the campus created The Mission Post in 2013 to serve as an ecosystem for non-profits.

The combination of historic buildings with modern urban chic is unlike any office space in the Triangle. Seasonal landscaping and holiday lights make the campus a destination for tourists and sightseers. One-of-a-kind amenities like The Cage, a covered outdoor basketball court in the shell of the historic factory’s former coal shed, make American Tobacco the model for urban redevelopment projects around the world.


American Tobacco logoThe American Tobacco Historic District has a storied history of hard work and innovation. For decades the facility served as a flagship tobacco producer contributing many advancements to the manufacturing industry.

The plant shuttered in the 1980s. Capitol Broadcasting Company acquired the campus in the early 1990s with a different usage in mind. Rather than produce tobacco products, the new American Tobacco Campus would produce great ideas and world class innovations as a mixed use urban center. With groups like McKinney, Burt’s Bees, Duke University and many more calling the campus home, the experiment has proved a success.



  • 2004 Triangle Business Journal Space Award – Top Office Redevelopment – 1st Place – American Tobacco Historic District
  • 2004 Triangle Crew – Champion Award – Most Creative Financing Program Wachovia Bank for American Tobacco Historic District Financing
  • 2005 Golden Leaf Award – Renovated Commercial Buildings – Honor Award – American Tobacco (Phase One)
  • 2005 Preservation Durham – Pyne Preservation Award – AMERICAN TOBACCO BUILDINGS Blackwell Street
  • 2005 Preservation Durham – Pyne Preservation Award – LUCKY STRIKE SMOKESTACK American Tobacco Complex
  • 2005 Triangle Crew – Champion Award – Best Redevelopment Project – A. J. Fletcher Foundation for American Tobacco Historic District
  • 2006 BD+C – 23rd Reconstruction Awards – American Tobacco Project
  • 2006 Triangle Crew – Champion Award – Best Mixed Use Development
  • 2007 Triangle Crew – Impact Award – Jim Goodmon – American Tobacco
  • 2009 Durham Jaycees – Civic Award – American Tobacco
  • 2009 Triangle Crew – Champion Award – Best New Office Development – Diamond View II
  • 2010 Triangle Business Journal Space Award – Deals of the Decade – Top Redevelopment Project – American Tobacco Historic District
  • 2011 BOMA Toby Award – American Tobacco Campus – Best Historial Building
  • 2011 Golden Leaf Award – Commercial Property Award – Diamond View II
  • 2011 Triangle Business Journal Space Award – Top Space Build-Out Project Honorable Mention – American Underground


  • 2005 Metro Magazine (December)
  • 2005 Our State Magazine (Setpember)
  • 2006 15/501 Magazine (Summer)
  • 2006 Building Desgins + Construction (October)
  • 2006 Business Leader (March)
  • 2006 Scana Insights (Winter)
  • 2007 Triangle Real Estate (Summer)
  • 2010 Our State Magazine (October)
  • 2010 Southeset Airlines Magazine
  • 2010 US Air Magazine
  • 2011 Delta Airlines Magazine (July)


From baseball to Broadway to business, American Tobacco Campus is a destination for commerce, cuisine and culture as well as a national model for how a rehab project can celebrate a community’s heritage while forging a bold path forward.


INLINE_GM_michael_goodmon“American Tobacco is a very special project. It is part redevelopment, part office space, family destination, baseball, theater, innovation center, night out, gathering space for friends, event venue, concert hall, movie theater, athletic center and the list goes on. Working with the Durham community, we’ve built something that launches careers, strengthens families, supports the arts and serves as a destination for all.”
– Michael Goodmon, Corporate Senior Vice President, Capitol Broadcasting Company,, (919) 433-1568