Leadership Team

Our people make us who we are.

The CBC leadership team works with all our brands to create transformative media and foster a rewarding work environment.

CEO | Chairman, Board of Directors
Known as a trailblazer and a pioneer, Goodmon explores new technology with passion and energy—always seeking out the latest and best methods of serving audiences, clients and community partners.
President/COO | Board of Directors
James F. Goodmon, Jr. (“Jimmy”) is a life-long broadcaster with a passion for the business. He has spent the last 25 years working in various roles at multiple CBC entities.
Executive Vice President
Michael is fourth generation in CBC leadership, and heads both the real estate and baseball divisions of CBC, with locations in Durham, Rocky Mount and Holly Springs, NC.
Vice President, Special Projects
For over twenty years George was VP of the CBC Sports Group, and is currently working with Miracle League of the Triangle to build a baseball field for special needs children.
Vice President, Baseball Operations
Mike Birling joined the CBC family in 1998 as the Assistant General Manager for the Durham Bulls. He was promoted to General Manager in December 2002 and then to Vice President of Baseball Operations in November 2017.
Vice President | Human Resources
Angie’s professional career in human resources has spanned over the last 25 years. She she administers and coordinates development and implementation of policies and procedures for CBC.
Vice President & General Manager, WRAL-TV
Joel came to WRAL/WRAZ from San Diego, where he served as Vice President and General Manager of KGTV-TV, the ABC affiliate in the nation’s 28th largest DMA.
Vice President, Corporate Social Responsibility
Loretta oversees community relations, charitable grants and sponsorships, employee engagement, and the company’s diversity, equity, inclusion and belonging (DEIB) strategy alongside HR.
Vice President, Radio
In his role as Vice President, Brian oversees radio stations in Raleigh and Wilmington, North Carolina, along with WILM-TV in the Wilmington market.
Vice President and General Counsel | Board of Directors
Jennifer brings years of experience to her role as Vice President and General Counsel at CBC. She currently serves on the board at Fathom Holdings Inc.
Vice President & General Manager, Microspace Communications
Cyrus Wilson has more than 20 years of experience in satellite communications, operations and customer management, and defense business management.
Vice President of Digital
Chris oversees CBC’s portfolio of websites and apps along with its digital marketing and creative agencies. He also serves on the board for Local Media Association.
VP of Real Estate
As Vice President of Real Estate, Mark oversees CBC’s approximately 3 million square feet of completed real estate projects and future development pipeline within the company. 
Vice President, Transformation & Strategic Initiatives
In his role as Vice President of Transformation & Strategic Initiatives, Jon manages collaboration projects across all divisions that grow and optimize our systems, capabilities, and further future proof the organization.