|New Promotions Help Bulls Celebrate 100th Anniversary|
The Durham Bulls opened their season on Thursday, April 4, 2002, officially kicking off the 100th season of Bulls baseball in Durham. The Bulls step up to the plate for their home opener tonight, Tuesday, April 9, 2002. They are bringing many new promotions to the ballpark to celebrate the century milestone.
The Bulls 100th Anniversary logo is painted on the playing field to celebrate the century of Durham Bulls baseball.
Pepsi is putting the Bulls 100th anniversary logo and ticket information on the back of 60 delivery trucks in Durham and Wake Counties between April and August. A commemorative Pepsi can will be in grocery stores during May.
The Bulls are bringing back the Harris Teeter VIC card promotion. Every Tuesday night fans can get a 2 for 1 tickets offer by presenting their VIC card at the box office. This promotion has grown each year, now in its third season with the Bulls, and according to Bulls Sales Manager Chip Hutchinson, “it really matches up well with our demographics.”
Zero’s Subs is also promoting the Bulls at their four Triangle locations (in Durham & Chapel Hill) and on their website. Fans can register to win $100,000, if the Bulls pitch a perfect game. Also, Zero’s is putting the Bulls logo on their to-go bag, menu, napkins, etc. This comprehensive package is an example of “trying to expand outside the ballpark,” said Hutchinson.
The 2002 lineup for Durham Alive! :
In one of the biggest promotions, yet, the City of Durham is moving Durham Alive!, its monthly outdoor concert, to Blackwell Street just outside the ballpark. Durham’s version of Alive After 5 will feature a different band every month in a pre-baseball-game concert. Blackwell Street will be blocked off to traffic and crowds can gather in the street to hear the band before going to the game. Concerts begin at 5:30pm and run until 7:00pm, and are open to the public free of charge.