WRAL-FM Tops the Charts With Fall Ratings Book

WRAL-FM Tops the Charts With Fall Ratings Book

Bill Jordan
WRAL-FM’s Bill & Sheri Show, featuring Bill Jordan & Sheri Logan, nabbed great ratings in fall 2002.

WRAL-FM continued its upward spiral in ratings with the Fall Book for 2002. Numbers skyrocketed from Fall 2001, making jumps across the board.

In overall numbers, Monday through Sunday from 6am to midnight, in the over-12 age group, WRAL-FM increased its ratings share from 3.7 a year ago to a 5.7 share. In the 25-54 group, ratings increased from a 4.9 to 6.7 share. MIX took the #1 slot among women 24-54 with a jump from a 6.3 share one year ago to a 9.5 share.

Another huge leap came in the overall 18-34 category with an increase from 3.2 to 6.8 share. In women 18-34, MIX took second place in the market with an impressive jump from a 3.7 share to a 10.9 share.

“What a difference a year makes!” said WRAL-FM VP & GM Ardie Gregory. “This Fall Book is the result of a true team effort from our programming department. As a group they have worked diligently to make sure every aspect of the radio station met the expectations of our listeners. This is a fine group of people who have ‘winning on their minds’ and much of this Fall Book is the result of their efforts.”

Impressive ratings increases came in individual day slots as well. For the morning commute and the Bill & Sheri Show from 6am to 10am, in persons 25-54, ratings increased from 6.0 to 7.5. The station came in first in the market with women 24-54 with an increase from a 7.6 to 10.3 share. Among women 18-34, MIX took second place in the market with an increase from 5.1 to 12.1 share.

Middays from 10am to 3pm, MIX once again hovered near the top of the ratings. In persons 25-54, ratings jumped from a 4.9 to 7.8 share. Among women 25-54, MIX snagged second place in the market for women 25-54, increasing from a 6.8 share to 11.4. And MIX took first place in the market for women 18-34, with a tremendous increase in ratings share from 2.9 to 14.8.

Afternoons for MIX saw a substantial increase and first place in several areas of the market. During the 3pm to 7pm time frame, MIX took first place with adults 25-54, moving from 4.3 to 7.7 share. In women 25-54, MIX also ranked first with a jump from 5.6 to 11.0 share. And in women 18-34, WRAL-FM increased from 4.9 to 9.5 share.

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