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WRAL-TV Helps Give the Gift of Reading To Children at UNC Hospital |
WRAL-TV, in partnership with Barnes & Noble, ran a campaign from mid-February to mid-March to collect books to help the N.C. Children’s Hospital begin a library for its young patients. The “Have a Heart, Give a Book” campaign culminated with the presentation of over 400 books to the hospital and a special visit from one of the book subjects.
Curious George stopped by the hospital at noon on Tuesday, March 18, 2003, to help present the books to the staff in the Pediatric Unit. Storyteller George Hogue came with his furry friend and read “Curious George” and “Curious George Goes Fishing” to his young audience. Then Curious George made rounds through the wards of children who were too sick too come downstairs for the storytime.
Curious George gets a big hug from one of his fans. |
The children’s lit monkey stopped by to say hi.
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Even the littlest fans got to meet George. |
WRAL-TV Sales Promotion Account Executive Kristen Snyder headed up the campaign for the station, in conjunction with Barnes & Noble Community Relations Manager Pam Pease. During the month of the campaign, community members received a special coupon/discount for each new children’s book purchased at the five Triangle Barnes & Noble locations. Customers could chose from several books on the specific list compiled by the hospital.
“We take very seriously our partnership with the community,” said Dr. Alan Stiles, chairman of the department of pediatrics at the hospital. He accepted the books on behalf of the hospital and thanked both WRAL-TV and Barnes & Noble for helping them start a library, creating another service the hospital can offer.
The N.C. Children’s Hospital serves all children in the state, regardless of their ability to pay.
