CBC Stations’ Ratings Strong for May Sweeps

WRAL-TV logo CBC Stations’ Ratings Strong for May Sweeps

WRAL-TV & FOX50
WRAL-TV enjoyed another great rating period with the May 2003 Sweeps. All newscasts showed improvement, some significant, and CBS prime-time programs brought stellar rankings as well.

Terms:

Rating – percentage of the total TV universe during an average minute

Share – percentage of the people actually watching television during an average minute

“The May rating period resulted in another solid performance for WRAL-TV,” said WRAL-TV General Manager Jim Hefner. “Our ratings in every time period were up year-to-year except one. Our performance in news was especially noteworthy. Every newscast displayed ratings growth, several of them significant growth, such as the 11 o’clock news. We have a lot to be proud of.”

WRAL’s morning news from 6 to 7am increased in rating by 11 percent, as did the 5pm newscast. WRAL’s 6pm news increased 8 percent in ratings and the late news at 11pm jumped 15 percent. WRAL took the #1 slot in the local market among adults 25-54 from 9am – 7pm during regular programming and during the 11pm news. WRAL also dominated in the 25-54 category in the weekday 11:35-12:35pm slot and in the 8-11pm slot during the week and the 7-11pm slot on Sundays.

WRAL’s News on FOX 50 at 10pm increased an impressive 70 percent. Judge Mathis ranked third in the 5-6pm slot, outranking one of the top three network’s news broadcast.

WRAL-TV & WRAZ-TV took the top five slots in ratings among adults age 25-54 in regular programming for the May 2003 Sweeps and one additional spot each in the bottom half of the top ten.

Prime-Time Ranking for Regular Programming
1. American Idol (Wed) 20.9 rating FOX(FOX50)
2. American Idol (Tues) 16.7 rating FOX(FOX50)
3. CSI 15.3 rating CBS (WRAL-TV)
4. Everybody Loves Raymond 12.9 rating CBS (WRAL-TV)
5. CSI Miami 12.5 rating CBS (WRAL-TV)
7. Bernie Mac 10.9 rating FOX(FOX50)
10. Survivor Amazon 9.9 rating CBS(WRAL-TV)

WRAL-TV and FOX50 took all top five spots in the primetime specials category for May Sweeps in adults 25-54. FOX50 got a huge 21.6 rating for the American Idol Finale and a 13.6 rating for the American Idol Special. WRAL-TV took the third slot with the Survivor Amazon Finale (13.4 rating) and the Survivor Reunion (11.9 rating). FOX50 again rounded out the top five with the Bernie Mac Special (10.4 rating).

WJZY-TV/WWWB-TV
CBC’s Charlotte stations managed success stories in several key areas. The stations had a great May book in terms of its weekend movies.

“We have been making a concentrated effort to rebuild our dominance with weekend movies,” said WJZY/WWWB Program Director Joe Heaton, “and we appear to have accomplished that goal.

In the noon to 6pm Saturday movie block for WJZY (UPN46), the station was up 66% in the 18-34 age group, up 30% in the 18-49 share and up 20% in the 25-54 share. In the 11am to 7pm Sunday movie block, WJZY increased 16% in the 18-34 age group, increased 30% in the 18-49 group and increased 34% in the 25-54 group.

WWWB pulled a 14.6 rating in the 18-34 age group for its noon to 4pm Sunday movie block, up 2433% from its 0.6 rating last May. The station saw a substantial increase in the 18-49 group as well, up 319% from a 2.1 rating last year to a 6.7 rating in May 2003. In the 25-54 age group WWWB went from a 2.4 rating last May to a 7.1 rating this year, up 295%.

The WWWB also saw increases in the early fringe 5 to 6:30pm Monday through Friday time slot, up 8% in 18-34 and 45% in 18-49. In primetime during the weekdays, WWWB was up 15% in 18-34 from May 2002.

WJZY increased ratings 16% among adults 18-49 in the all important access time period 7-8pm Monday through Friday.

WILM-TV
WILM has experienced some excellent growth in prime time from year to year in all key demos. Specifically, Monday’s and Thursday’s do exceptionally well. Everybody Loves Raymond and Still Standing win the time periods in the metro, while shows like Jag, The Guardian and Judging Amy on Tuesday nights have shown tremendous growth since May ’02. Additionally all of WILM’s Wednesday and Thursday night shows demonstrated strong growth over the last year. CSI is still WILM’s strongest show with an 8.2 DMA HH & A25-54 rating.

“While the weekends are not our strongest nights of the week,” said WILM General Manager Connie Knox, “they still show steady growth from year to year, which proves that the Wilmington viewers are finding WILM-TV.”

Overall WILM’s prime time (8-11p) ratings are up from May of last year with a 2.1 in May ’02 and now a 2.5 in May ’03.

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