||Microspace Becomes First Satellite Company to Earn Membership in International Theatre Equipment Association
Nomination for Participation Validates Interest in Satellite’s Role in Digital Cinema
Microspace Communications Corp. (Microspace), the operator of the largest business satellite broadcast network in the world, announces its membership in the International Theatre Equipment Association (ITEA), a partnership of corporations that manufacture, distribute, sell, install and service equipment and supplies used by the motion picture industry. An ITEA membership aligns Microspace with the leading equipment and service providers in the industry and further supports its desire to have satellite play a role in making digital cinema a reality.
“ITEA allows us to exchange ideas with other professionals in the industry and promotes technological advancement,” said Sam Matheny, manager of Digital Cinema Development at Microspace. “These elements are equally important to the growth and development of motion pictures, which we feel strongly about at Microspace as satellite can become the medium of choice for delivering digital cinema cost efficiently and effectively.”
To be considered for membership, Microspace was required to provide references from the motion picture equipment industry. The Entertainment Technology Center (ETC) at the University of Southern California, to which Microspace donated its VELOCITY® satellite service, served as a reference.
Adds Charles S. Swartz, executive director/CEO of the ETC, “As the motion picture industry moves toward embracing digital cinema distribution and exhibition, satellite technology will undoubtedly play an important role. Microspace will now sit side-by-side with other companies in developing digital cinema solutions. ”
Other members of the ITEA include Dolby Laboratories, Qualcomm, Sony Electronics, Loews Cineplex Entertainment and Texas Instruments.
Thanks to Microspace’s Greg Hurt for this capcom story.