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Microspace Communications Teams with BEVision to Deliver Digital Signage Content to Beverage Retailers
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Microspace is now bringing BEVision to stores nationwide. |
Microspace recently announced that Kyle Private Networks, LLC (“KPN”) has selected its VELOCITY® satellite solution to deliver point-of-purchase programming and advertising to over 500 retail stores nationwide on the BEVision in-store television network.
BEVision provides programming for the beer, wine, and spirits retailer, advertiser, and consumer. KPN, based in Miramar, FL, expects to extend the network to over 3,000 stores by mid-2006.
“The ability to regularly update programming content in real time from a single location is a tremendous competitive advantage,” said KPN President John N. Kyle, II.
“Now, with VELOCITY, we can target more dynamic content to specific locations, increasing our return on investment. This capability, coupled with VELOCITY’s reliability and scalability, makes Microspace the obvious choice for delivering our digital signage applications.”
BEVision programming includes short entertaining segments featuring such topics as wine pairing, the latest drink trends, party tips, trivia, plus exclusive BEVision “Pour It On” infotainment segments and more. Programming is updated weekly and reaches over 33 million consumers on an annual basis.
“BEVision’s content is both informative and entertaining and appeals to customers at all levels. The advertising encourages people to try new products, and Microspace’s satellite feed means we never have to worry about outages or service,” said Jim Valenty, owner of Pasadena Liquors, Pasadena, Florida. “I see the network in action when customers ask me questions about products they have seen featured on the network, and this happens quite often.”
VELOCITY, Microspace’s high-speed video, data and audio broadcasting service, provides an optimum solution for businesses requiring economical and reliable content delivery from one to multiple locations. Compared to terrestrial solutions, VELOCITY is quicker, easier and less expensive to implement.
“VELOCITY’s ability to deliver BEVision’s digital signage content quickly, consistently, and economically has been key to BEVision’s rapid and continued growth,” said Joe Amor, Microspace vice president and general manager. “We look forward to working with BEVision and additional digital signage networks to further expand this exciting technology.”
Thanks to MCC’s Carla Torrence for this capcom story & photo.
