CBC Wins Naming Rights for Durham Arts Plaza
On Monday, November 20, 2006, the Durham City Council voted 6-0 to give Capitol Broadcasting Company the right to name the plaza outside the Durham Arts Center which will soon be under construction in the downtown area.
CBC will pay $300,000 a year for between 13 and 20 years for the rights. The deal with CBC was the last city leaders needed to green light the start of construction. The groundbreaking on the $44.3 million, 2,800-seat theater should take place in December.
As part of the deal CBC can place video monitors and/or signs in the plaza.
The arts center will be located next to the American Tobacco Historic District, adjacent to the Diamond View II office building which CBC will soon construct beyond left field of the Durham Bulls Athletic Park. Diamond View II will mirror the original Diamond View building which already stands in right field and is home of the CBC’s Durham television station, FOX 50.