American Tobacco Lights Water Tower for Holidays

Tower lighting
The Lucky Strike Water Tower is aglow with lights for the holidays.

American Tobacco, in conjunction with Light Up Durham, held its 2nd Annual Water Tower Lighting Ceremony on Friday, December 1, 2006 amidst the glow of the Lucky Strike Water Tower.  The entire Amphitheatre was ablaze with shimmering lights, as over 1,000 people enjoyed this magical holiday celebration which included performances by Hillandale Elementary School Children’s Choir, Jordan High School Choir, and the Durham School of the Arts Brass Choir.   WRAL’s Valonda Calloway emceed the event.

Over in Bay 7, a special VIP reception was in progress which included a sampling of food from ATC restaurants and Christmas Carols performed by The Opera Company of North Carolina.  All guests attending the Water Tower Lighting Ceremony received a commemorative fiber optic light wand.

Carolers from The Opera Company of NC provide entertainment indoors.
VIP guests
VIP guests nibble on a variety of holiday treats from ATC restaurants.
The tower & the campus are lit for the holidays.
Bay 7 guests
VIP guests mingle in the warmth of Bay 7.
Choirs perform for the crowd gathered on the center lawn of the campus.
Guests fill the patio outside Bay 7 to watch the lighting ceremony.

Light Up Durham logoOn Saturday, December 2 , 2006 the Light Up Durham festivities continued in Bay 7 with Light Up Durham’s “Around Town” performances.  Local talent was provided by:

  • Hillandale Elementary Children’s Chorus
  • Hillside High School Choral
  • Brogden Middle School Mixed Chorus
  • Riverside High School Choral,
  • Creekside Elementary Choral
  • Hope Valley Elementary Chorus
  • Jordan High School Chorus
  • Southwest Elementary Choral
  • Club Blvd. Elementary Choral
  • Carrington Middle School Chorus
  • Northern High School Chorus

For more information about Light Up Durham and “It’s Cool to Care” initiative, please visit their website at

Thanks to ATC’s Valerie Ward for this capcom story & these capcom photos.

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