Microspace Revolutionizes the Digital Cinema Experience by Delivering the North American Premiere of “TRANSFORMERS” via Satellite to 4,000 Viewers
Autobots® and Decepticons® Beamed to the 2007 L.A. Film Festival
Microspace, the leading distributor of digital cinema via satellite, delivered the North American premiere of DreamWorks Pictures and Paramount Pictures’ release of “TRANSFORMERS” to the L.A. Film Festival on June 27, 2007.
The exclusive pre-release screening of “TRANSFORMERS” represents the first time a motion picture has been delivered via satellite to the L.A. Film Festival. The distribution was one of the largest film premieres in history and was screened simultaneously to thousands of viewers.
“Digital delivery is a key element in the change to digital cinema,” said Jim Tharp, president, domestic distribution for Paramount Pictures. “We are so pleased to partner with Microspace for satellite delivery of TRANSFORMERS at the LA Film Festival.”
“Satellite delivery of motion pictures continues to gain significant traction among studios and exhibitors as return-on-investment is realized,” said Curt Tilly, manager of digital cinema distribution at Microspace. “The quality and reliability that digital delivery yields, enables both studios and exhibitors to feature the highest quality presentation the first time and every time.”
About DreamWorks Pictures
DreamWorks Studios was formed in 1994 by Steven Spielberg, Jeffrey Katzenberg, and David Geffen. The company won three consecutive Best Picture Academy Awards with “American Beauty,” “Gladiator” and “A Beautiful Mind” (both co-produced with Universal.) Among the company’s other successes have been such films as “Saving Private Ryan,” “War of the Worlds,” “Dreamgirls” (all co-produced with Paramount), and “Blades of Glory.” Among its upcoming productions are “Transformers” (co-produced with Paramount), “Things We Lost in the Fire,” “The Kite Runner (distributed by Paramount Classics), and “Sweeney Todd ” (co-produced with Warner Bros.).
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company’s labels include Paramount Pictures, Paramount Vantage, Paramount Classics, DreamWorks, MTV Films and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studios, and Worldwide Television Distribution.
Microspace collaborates with studios, content preparation companies and exhibitors to utilize satellite distribution and its benefits. The proven workflow and electronic delivery of Microspace’s satellite distribution provides the industry with a turn-key solution for content delivery and minimizes the potential issues and costs associated with physical delivery. Through the use of two discrete satellite systems, movies and keys are delivered on-time, every-time at Microspace connected theatres.
The North American premiere was open to 4,000 people across four theaters in Westwood Village where they viewed the Autobots® and Decepticons® battle it out. The premiere took place on June 27th at 8:15pm “TRANSFORMERS” opened in theaters nationwide on July 3, 2007.
For centuries, two races of robotic aliens – the Autobots® and the Decepticons® – have waged a war, with the fate of the universe at stake. When the battle comes to Earth, all that stands between the evil Decepticons® and ultimate power is a clue held by young Sam Witwicky (Shia LaBeouf). An average teenager, Sam is consumed with everyday worries about school, friends, cars and girls. Unaware that he alone is mankind’s last chance for survival, Sam and his friend Mikaela (Megan Fox) find themselves in a tug of war between the Autobots® and Decepticons.® With the world hanging in the balance, Sam comes to realize the true meaning behind the Witwicky family motto – “No sacrifice, no victory!”
|DreamWorks Pictures and Paramount Pictures Present, in Association with Hasbro, a di Bonaventura Pictures Production, a Tom DeSanto/Don Murphy Production of a Michael Bay Film, “TRANSFORMERS” starring Shia LaBeouf, Tyrese Gibson, Josh Duhamel, Anthony Anderson, Megan Fox, Rachael Taylor with John Turturro and Jon Voight. Directed by Michael Bay from a story by John Rogers and Roberto Orci & Alex Kurtzman and a screenplay by Roberto Orci & Alex Kurtzman, the film is based on Hasbro’s Transformers™ Action Figures. The producers are Don Murphy, Tom DeSanto, Lorenzo di Bonaventura and Ian Bryce and the executive producers are Steven Spielberg, Michael Bay, Brian Goldner and Mark Vahradian. The director of photography is Mitchell Amundsen. The production designer is Jeff Mann. The film is edited by Paul Rubell, A.C.E. and Glen Scantlebury. The costume designer is Deborah L. Scott. The music is by Steve Jablonsky. The music supervisor is Dave Jordan. The special visual effects are by Industrial Light & Magic. This film has been rated PG-13 for intense sequences of sci-fi action violence, brief sexual humor and language.
Thanks to MCC’s Carla Torrence for this capcom story.