American Tobacco Lights Lucky Strike Tower for Holidays

ATC logo American Tobacco Lights Lucky Strike Tower for Holidays
Lucky Strike Tower lighting
Student choirs perform as the Lucky Strike Tower comes to life with lights.

The Lucky Strike tower on the American Tobacco Campus is now a holiday beacon for all of downtown Durham.   WRAL-TV Anchor Ken Smith emceed the ceremony to flip the switch and welcome the holiday season to the Bull City on Friday night, November 30, 2007.

The evening began with a VIP reception in Bay 7 as crowds gathered for a good place to see the festivities from the lawn.  Over 200 students from Creekside Elementary Children’s Choir, Carrington Middle School Chorus and the Northern High School Chorus, featuring KnightSound, provided musical entertainment for the evening. 

Lucky Strike Tower
The 133-year-old Lucky Strike Tower is decked for the holidays.
Students from Creekside Elementary Children’s Choir merrily carol for the lighting ceremony.

In total over 1,200 people enjoyed the holiday music and the lighting of the 133-year-old tower.  The third annual event proves the lighting is becoming a Durham institution.

“This is like no other seasonal display in town,” said ATC GM Paul Pope.  “American Tobacco is a historic Durham landmark that deserves to be decorated and celebrated during the holidays, and we invite everyone to make this even a new family tradition.”

Light Up Durham partnered with American Tobacco Campus on the evening event.  American Tobacco also hosted more of the Light Up Durham festivities the following day, which culminated with a 4pm parade through downtown.

See the Lucky Strike Tower Come to Light


3r Annual Lucky Strike TowerVIP Reception

3r Annual Lucky Strike Tower Lighting at American Tobacco

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