99.9 FM “The Fan” Announces Exclusive Relationship with ESPN Radio
99.9 FM “The Fan,” the Triangle’s premiere sports radio station on the FM dial, has solidified an exclusive relationship with ESPN Radio, The World Wide Leader in Sports. The partnership will allow “The Fan” to partner it’s local personalities with unparalleled syndicated sports programming and unlimited access to ESPN radio and television personalities.
99.9 FM “The Fan” which already provides listeners with great local sports programming and up to the minute sports news, will energize its lineup with a new level of sports coverage by adding ESPN’s star power, including Mike & Mike in The Morning and Colin Cowherd. ESPN Radio is the nation’s largest sports network with more than 700 affiliates — roughly 200 more than its nearest competitor. ESPN is the home of Major League Baseball and the World Series, the NBA and its finals, the college football Bowl Championship Series, Chick-fil-A Peach Bowl, The NIT pre-season and post-season basketball tournament and the WNBA.
“This partnership with ESPN will enhance our effort to become the Triangle’s dominant sports information, entertainment and breaking news provider. We will now be able to partner the best in national sports programming with our top-notch local programming, resulting in the ultimate destination for the local sports fan,” said Mike Morgan, General Manager of 99.9FM “The Fan.” “It’s an honor to have ESPN recognize 99.9FM “The Fan” as the premier sports talk radio station in the Triangle.”
“The Fan” will begin carrying ESPN content on January 5th with a lineup including Mike & Mike in the Morning, The Herd with Colin Cowherd, Mike Maniscalco, The Insiders and more from ESPN’s great line-up.
“We are extremely pleased to partner with such a strong affiliate in the marketplace,” said Sean Breen, Sr. Vice President, Affiliate Sales, ESPN Radio. “The Fan/ESPN Radio’s diverse mix of local media platforms compliments ESPN’s Audio strategy to serve the fan wherever they are and whenever they want it.”
|About 99.9 The Fan
Capitol Broadcasting Company (CBC) is privately owned and operates WCMC – 99.9 FM “The Fan,” WRAL TV, and Mix 101.5. CBC stations offer the latest local, state, and national news, breaking news, and with the addition of WCMC, up-to-the-minute sports news. 99.9 FM “The Fan” is proud to offer a comprehensive list of both national broadcasts, featuring Dan Patrick and Tim Brando, as well as local Broadcasts, including The Fanatics with Mike Maniscalco and The Insiders with Scott Jackson and Mark Thomas, and broadcasts live coverage of the Carolina Hurricanes during the NHL season. 99.9 FM “The Fan” also provides the Triangle business community with a new concept in strategic marketing, the “Integrated Sports Strategy” marketing platform. This new platform is client-oriented and focuses on increasing current sales volume, growing brand equity, and building brand loyalty through on-air, online and on-sight promotions, sponsorships and sampling. For more information about 99.9 FM “The Fan,” call (919) 890-6299 or visit www.999thefan.com.