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WRAL-TV’s Coats Telethon Finds Success Despite Tough Economic Times
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WRAL-TV raised $52,000 in pledges through the Coats for the Children Telethon on Fri, Dec 12th. |
WRAL-TV hosted its annual Coats for the Children Telethon on Friday, December 12, 2008, and despite the flagging economy got a solid result. Pledges totaling $55,000 came in during the daylong event.
“Friday was such an exciting day!” said WRAL-TV Director of Local Production Phyllis Parish, producer of the telethon. “As soon as you walked into Studio A, you felt the holiday spirit…throughout our daylong telethon, a hundred volunteers cheerfully gave of their time on the phone banks. Our anchors are the best at inspiring our viewers to call and help families in need…even during these rough economic times, our viewers opened their hearts and gave generously!“
Telethon pledges were accepted through the phone bank and online at WRAL.com. Donations of coats as well as monetary contributions will continue to be accepted through December 31st. Viewers can make their secure, online donation by going to WRAL.com and using the keyword “Coats.” All of the money raised through WRAL’s Coats Telethon & campaign benefits the local Salvation Army agencies in our viewing area.
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WRAL-TV’s Phyllis Parish, producer of the telethon, encourages the volunteers on the phone bank. |
The telethon went on all day in the Studio, with two half-hour specials at 1pm and 7pm. Anchors also made pleas during the newscasts.
“A joyful, thankful feeling stayed with us all day long in Studio A.,” said Parish. “Our Coats team (made up of employees from all of WRAL’s departments) had fun working together because we knew we were helping lots of families in our viewing area. That’s what it’s all about…making a positive difference in our community…making it a warmer winter, for the children.”
Thanks to the many generous WRAL-TV viewers who gave during the telethon and for those who continue to give throughout the campaign. Thanks to you, many children in need in our community will have warm winter coats, gloves, scarves, hats & underwear.
ATC’s Gerry Boyle volunteers on the phone bank. |
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