Delivery Marks First Live Performance Delivered Via Satellite from World-Renowned Opera House
Emerging Pictures has selected Microspace to deliver the opening night of La Scala’s 2009 season live via satellite.
Microspace recently announced it was selected by Emerging Pictures to deliver the 2009 season opening night performance of “Don Carlo” live in high-definition from the world-renowned La Scala opera house in Milan, Italy.
The event marked the first live satellite-delivered opera from La Scala, considered one of the world’s most famous opera houses. Microspace delivered the event live in high definition and multi-channel surround sound to selected theaters December 7 at 12:00pm EST (6:00pm in Milan) to six states including California, Maryland, New York, Oklahoma, Pennsylvania and Rhode Island.
“ Emerging Pictures selected Microspace to deliver the opera world’s most anticipated performance because of its experience in delivering live events in high definition via satellite,” said Giovanni Cozzi, president, Emerging Pictures. “Microspace offers the reliability and expertise we need to ensure a flawless performance.”
About Emerging Pictures
Emerging Pictures was founded in 2002 by Barry Rebo, Giovanni Cozzi and Ira Deutchman to create a new theatrical distribution network for independent, international and documentary films through the use of digital technology. Emerging has grown into a distribution, marketing and exhibition company through its network of theaters, Emerging Cinemas, bringing first-run art house cinema, opera and ballet worldwide. www.emergingpictures.com.
Emerging Pictures is the leading distributor of Operas into Cinemas representing the programs from Teatro alla Scala (Milan, Italy), Salzburg Festival (Austria), Teatro La Fenice (Venice, Italy), Teatro del Maggio Musicale (Florence, Italy), Teatro Regio (Parma, Italy), Teatro Comunale di Bologna (Italy), Glyndebourne Festival (U.K.), Palau de les Arts Reina Sofia (Valencia, Spain.)
La Scala’s Opening Night takes place on December 7 annually and is widely considered one of European society’s most important cultural events. Italy’s elite are joined in attendance by international heads of state, royalty, VIPs and the world’s most ardent opera fans.
Last year’s Opening Night tickets soared to US $2800 each and it is anticipated that this year’s performance of “Don Carlo” will command even a higher premium as this opera is widely considered to be Giuseppe Verdi’s greatest work. The digital cinema presentation is a collaboration between New York based Emerging Pictures and RAI Trade.
“Live alternative content is a growing business trend that is driving incremental revenue for exhibitors year-round,” said Curt Tilly, manager of digital cinema distribution at Microspace. “The Microspace network of installed theater sites across the U.S., Canada and Mexico gives content providers like Emerging Pictures the option of delivering live alternative content.”
Microspace offers the world’s only full-time, dedicated digital cinema satellite system to distribute motion pictures as well as live performances. The system currently serves eight major motion picture studios and 22 theater networks that include Allen Theaters, Carmike Cinemas, Celebration! Cinemas, Cineplex Entertainment, Mann Theaters, Marquee Cinemas and Megaplex Theaters.
Thanks to MCC’s Carla Torrence for this capcom story & photo.