WRAL Puts the “Social” in Social Media

WRAL on Facebook
WRAL-TV is keeping in close tough with viewers via Facebook & Twitter.

Did you know that WRAL has a Facebook fan page with nearly 5,000 fans?

Perhaps you’ve heard about our small army of employees communicating with the masses on Twitter? From news reporters and anchors to managers and staff across all departments, we are committed to reaching our viewers and readers wherever they are across the social web.

Our fans and followers can receive breaking news updates, win concert tickets, discuss the news of the day, view video promos and get behind-the-scenes accounts of news as it happens from our reporters and photographers on the scene.  The top discussion on Facebook at the moment happens to be Kelcey Carlson’s “Best Hair in the Triangle” award, and Creative Services Director Shelly Leslie’s recent twitter posts from the WRAL Job Fair were re-tweeted by Governor Perdue, herself!

“Our main objective is to create a monster brand across the social web but we also want to have a little fun doing it,” says CBC New Media’s Angela Connor, head of our internal social media task force. “If Generation Y, (or any other generation for that matter) isn’t watching the news on TV or actively visiting our website, they are still going to know who we are and know that they need us in their lives to deliver the news that’s important.  By allowing people to communicate with us outside of our own walls we show them that we’re serious about making that connection.”

The social media task force meets about once a month and has established company guidelines that provide guidance and encourage employee participation on Twitter. The team is currently considering new strategies for Facebook and YouTube and is always open to new ideas, especially from those social media butterflies among us.   

Now go get social become a WRAL Facebook fan today and start following some of our twitter accounts. You’ll be glad you did.

Thanks to CBC NMG’s Angela Connor for this capcom story.


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