MIX Listeners Pledge Over $1.25 Million in 2012 Radiothon

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MIX Listeners Pledge Over $1.25 Million in 2012 Radiothon

“I’m so proud to be a part of this effort.  Sometimes…we DO help make a difference.  What a feeling!”
– MIX 101.5 Morning Co-Host Bill Jordan

Check presentation
MIX 101.5 WRAL-FM presents a check for over $1.25 million to Duke Children’s Hospital at the close of the 2012 Radiothon.
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MIX 101.5 WRAL-FM wrapped the 2012 Radiothon for the Kids at Duke with a HUGE check presentation just after 6pm on Wednesday, February 15th.   The MIX crew topped last year’s total and winding up with $1,256,036.97 donated!

“I’m humbled by the generosity of our MIX listeners and corporate sponsors,” said MIX Morning Show Co-Host Lynda Loveland.  “They listened with their hearts and gave a record amount.  The stories from the patients and their parents were inspiring, courageous and at times heartbreaking.  Especially the story of the father from Belgium who took his daughter around the world, searching for a cure.  He found it at Duke Children’s Hospital.  The Radiothon is one of the most important things we do.  I’m honored to be a part of it.”   

For two days, MIX staffers made pleas on air and volunteers manned the Food Lion phone bank to collect donations to support Duke Children’s Hospital.  Patients and their parents told poignant stories.  WRAL-FM Production Continuity Director Lori Rentsch & Copywriter/Air Personality Jami Caskey put together moving musical montages with their stories. 

Bill Jordan & Jack
WRAL-FM’s Bill Jordan (right) plays peek-a-book with young Jack, whose parents came by to share their experiences at Duke Children’s Hospital.

A variety of celebrities and executives stopped by to drum up support and offer donations.  Duke Men’s Basketball Coach Mike Krzykewski spoke on-air and autographed multiple items. 

 “Speakin’ as someone with the perspective of having experienced all 18 radiothons, I am awed and humbled by it’s growth,” said WRAL-FM Morning Show Co-Host Bill Jordan.  “The first year we had a goal of $25,000…over 5 days. Last evening we surpassed $1.25 MILLION…in 2 days….A 10 TIMES increase!!!”

To date MIX has raised well over $14 million for the kids at Duke.

The Radiothon began as a small outfit, airing live from MIX’s studios which were at the time on Hillsborough Street.  A small fleet of phone bank volunteers worked at tables in the small conference room downstairs.  Now the Radiothon takes over the lobby at Duke Children’s Hospital, to be close to the patients, families, doctors and nurses.

“Once again this year, I am humbled by what the combination of our listeners and CBC support can do in this community,” said WRAL-FM Traffic Supervisor & Assistant Morning Show Producer Vanna Fox.  “In my wildest imagination, I never dreamed I would be part of a team that could accomplish so much, for so many.  I’m sure it changes the patient family lives….but it has also changed mine!!”

Thanks to WRAL-FM for these capcom photos.


2012 MIX 101.5 Radiothon for the Kids at Duke Children’s Hospital

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