Downtown Durham Business Team Up with Bull City Buck$ Program

ATC logoDurham BullsCBC New Media Group Downtown Durham Business Team Up with Bull City Buck$ Program
New Application Rewards Visitors for Shopping, Living Local

Bull City Bucks Several Downtown Durham businesses have joined forces to announce the launch of Bull City Buck$, presented by University Ford and University Kia, a new program which gives community members the opportunity to earn rewards by supporting local companies and doing the things they love to do every day.

A consumer rewards application focused on living, shopping, eating and visiting Downtown Durham, Bull City Buck$ debuted on Wed, Feb 15, 2012, at a festive launch event from 11:00am to 2:00pm at the American Tobacco Campus. More than ten Durham hot spots are on board and more than $5,000 in prizes are available for Bull City Buck$ participants. 

By simply downloading the Bull City Buck$ smart phone app, Downtown Durham visitors can scan QR codes at participating restaurants, entertainment spots, shops or community destinations to earn varying amounts of Bull City Buck$. Those Buck$ can then be used to purchase prizes in the app’s prize store. Initial prizes include an iPad, tickets to DPAC shows and Bulls games as well as fun experiences like the chance to become a beer brewer for a day.

DBBC’s Mary Beth Warfford (left) & Molly Boyce show off their Bull City Buck$ tees on the day of the launch. CS’ George Habel tells us, “Mary Beth & Molly became human QR codes for the Bull City Buck$ kick-off. Yes, you could scan their t-shirts with your smart phone to register at the BCB website. They were good sports about the assignment, and it beat the alternative…wearing an old fashioned sandwich board sign.”

“We’re thrilled to partner with fellow downtown advocates like the Durham Bulls and American Tobacco Campus on such an exciting program,” said University Ford and University Kia General Manager Jamie Young.  “Bull City Buck$ will reward folks for frequenting the places they love and encourage them to try out new places as well.”

In addition to scanning codes at participating businesses, app users will also be able to find codes at over 20 spots throughout Downtown Durham, like parking decks, landmarks, and various hidden locations.

The application was developed by Albright Digital, a division of Capitol Broadcasting Company’s New Media Group, located in the American Tobacco Campus’ American Underground entrepreneurial hub.

Bull City Buck$ will continue to grow as participating locations, ways to earn Buck$, and new prizes are added frequently.  Businesses interested in joining the program can email

For more information on Bull City Buck$, please visit

Press on the New Program

Thanks to ATC’s Valerie Ward for this capcom story & to CS’ George Habel for this capcom photo.


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