WRAL-TV Continues Tradition as

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WRAL-TV Continues Tradition as Raleigh-Durham-Fayetteville’s Number One Television Station

WRAL-TV remains the number one television station in the RDU market. Sign-on to sign-off, WRAL-TV delivers more viewers than any other station. Based on Nielsen household ratings for February 2012, the station wins every single newscast 4:30 a.m. to 11:00 p.m.

  • WRAL’s morning news delivers an audience that equals its top two competitors combined.
  • WRAL’s 5:00-6:30 evening newscasts deliver more audience than its top two competitors combined.
  • WRAL’s 6pm News delivers more audience than its top two competitors combined, nearly 37,000 more than the second place station.
  • WRAL’s 10pm on FOX 50 nearly doubles its closest competitor by delivering 20,000 more viewers than the second place station.
  • WRAL’s 11pm News delivers more audience than its top two competitors combined, nearly 29,000 more than the second place station.

WRAL’s dominance extends way beyond the television screen. Known as a technology trailblazer, the station continues to drastically expand its brand on WRAL.com, WRAL Mobile and social media.

“We pride ourselves on being a leader on every platform, delivering in-depth investigative coverage, innovative weather coverage and breaking news using every technology available for the purpose of serving the community,” says WRAL-TV Vice President and General Manager Steven D. Hammel. “The statistics are there. On TV, web, mobile and social media, there is no more trusted brand than WRAL.”

In February, WRAL.com served up more than 103 million page views, an increase of about 40 percent over the same month in 2011.Thousands of people are downloading WRAL’s news, weather and sports apps for iPhone and Android each month. February mobile traffic is up almost 75 percent from the same period a year ago.

No other Triangle station delivers on social media like WRAL. Nearly 200,000 users count on WRAL for breaking news, local issue coverage, weather and comprehensive local sports coverage on multiple content and on-air talent pages via twitter and facebook.

Thanks to WRAL-TV’s Debbie Tullos for this capcom story.

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