WRAL-TV Continues Long Legacy as Raleigh-Durham-Fayetteville’s Most Watched Station

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WRAL-TV Continues Long Legacy as Raleigh-Durham-Fayetteville’s Most Watched Station

WRAL’s award-winning investigative reporting and innovative election coverage defined November in the Raleigh-Durham-Fayetteville market, as viewers continue to choose WRAL-TV as their preferred local news brand on TV, web, mobile and social media.

Based on Nielsen household ratings for November 2012, locally owned and operated WRAL-TV is Raleigh’s most watched station, sign-on to sign-off.

  • WRAL wins every newscast, weekdays and weekends
  • WRAL increases its dominance over second place station WTVD in year to year comparisons since Nov 2011
  • Nearly every daily newscast delivers more audience than the two closest competitors combined
  • WRAL News @ 6:00pm is the highest rated newscast in the market, delivering over 40,000 households more than the second place station
  • WRAL News on FOX 50 is the #1 10:00pm News, delivering nearly 12,000 more households than the second place station
  • WRAL News @ 11:00pm Monday through Sunday delivers over 36,000 more households than the second place station

News Director Rick Gall says, “Viewers count on us for timely and in-depth coverage that’s relevant. Our investigative work is stronger than ever. We recently added a multimedia investigative journalist to follow the money and probe beyond the politics in state government.  The dedicated and experienced staff here works non-stop to thoroughly report on what matters most to the communities we serve.”  

WRAL Investigates in November:

WRAL-TV also has a long tradition of leading the broadcast industry in the use of advanced technology to enhance and deliver content on a wide variety of platforms.  In the 2012 election season, the station set the bar even higher for every local news organization in the country. 

Hours and hours of news coverage and special programming in the months leading up to Election Day culminated on election night, when WRAL News utilized a series of state-of-the-art control rooms, a new system that delivered the fastest results, newly-updated studio and newsroom settings to present coverage led by three different anchor teams on three television stations. The station produced 6 independent live streams and fed 11 different live speeches and interviews on web and mobile outlets.  All this provided the fastest results and most complete coverage for hundreds of thousands of voters in the market. 

Nielsen election night results:

  • WRAL and CBS won the night with double- digit ratings for virtually 6 hours straight, peaking at a market-high 12.0 rating.
  • 6 million desktop web views, 1.4 million mobile views, 80,000 video views on web and mobile.
  • WRAL.com, at one point, peaked at 450,000 page views an hour.

“Our mission is to be the most trusted local news brand on every platform, delivering in-depth investigative coverage, innovative coverage of special events and to break news using every technology available,” says WRAL-TV Vice President and General Manager Steven D. Hammel.

WRAL-TV recently won 14 honors at the Radio Television Digital News Association of the Carolinas awards, including best newscast and reporter of the year. This year, the station also won four regional Murrow awards, the MidSouth Region’s Emmy award for News Excellence and AP’s Outstanding News Operation award for North Carolina.

Thanks to WRAL-TV’s Debbie Tullos for this capcom story.

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