CBC Policy & Innovation VP Elected to Advanced Television Systems Board

CBC Policy & Innovation VP Elected to Advanced Television Systems Board

Sam Matheny
Corp’s Sam Matheny (right) lead WRAL-TV’s recent demonstration of the Mobile Emergency Alert System (M-EAS) to staffers from the National Weather Service.

Corporate Vice President of Policy & Innovation Sam Matheny has been elected to the Board of the Advanced Television Systems Committee (ATSC).   His term begins in January 2013.

Matheny will join Univision’s Ira Goldstone, FOX’s Richard Friedel and NBC Universal’s Glenn Reitmeier as new members on the board.

The Advanced Television Systems Committee (ATSC) is an international, non-profit organization developing voluntary standards for the entire range of advanced television systems. The ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries.

In his newest role at CBC, Matheny’s focus is on strategic media applications, and he is currently focusing on mobile wireless content delivery, smart TV, and Internet distribution models.

Matheny also serves on the board of StepLeader, a former CBC division he started as News Over Wireless.  Among other things, he is a member of the Academy of Digital Television Pioneers, Open Mobile Video Coalition, Mobile Marketing Association, and serves as an advisory board member to NCSU’s Poole College of Management.


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