WRAL-TV’s News Advantage Continues to Grow

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Locally owned and operated WRAL-TV is again the most watched station in the #24 market, sign-on to sign-off, showing strong growth in morning, early evening and late newscasts, according to the July household ratings from Nielsen.

Comprehensive legislative coverage with depth and insight on TV, web and twitter; multi-platform severe weather coverage during storms and flooding, plus local investigations distinguished the station as the viewers’ choice in the Raleigh, Durham, Fayetteville market.

“We believe in delivering local news with integrity, balance and a total focus on our viewers and our community. We take pride in viewers choosing our news and weather coverage to empower them with accurate information every single day on every platform,” says WRAL-TV Vice President and General Manager Steven D. Hammel.

WRAL is the market’s undisputed leader in local news:

  • WRAL wins every weekday newscast early morning through late news
  • WRAL’s weekday morning news is a strong #1 from 4:30-7a, beating the second place station by +38%, including +24% growth versus a year ago. The station reached its highest 6am audience share in more than three years.  
  • WRAL dominates weekday early evening news from 5-6:30p by beating the second place station by +56%.
  • WRAL increased its HH share versus May13 in nearly every newscast: Mon-Fri 5a, 5:30a, 6a, 5p, 5:30p, 6p, and Mon-Sun 11p. The second place station declined in each of these time periods.  

Mornings by the numbers

  • WRAL News @ 4:30am delivers over 6,000 more households than the second place station
  • WRAL News @ 5:00am delivers nearly 12,000 more households than the second place station
  • WRAL News @ 5:30am delivers nearly 20,000 more households than the second place station
  • WRAL News @ 6:00am delivers nearly 20,000 more households than the second place station

Evenings by the numbers:

    • WRAL News @ 5:00pm delivers over 34,000 more households than the second place station
    • WRAL News @ 5:30pm delivers over 32,000 more households than the second place station
    • WRAL News @ 6:00pm is the highest rated newscast in the market, delivering over 46,000 more households than the second place station

WRAL and sister station FOX 50 sweep the Monday through Sunday late news race:

    • WRAL News on FOX 50 is the number one 10:00pm News and delivers more than 15,000 households than the second place station
    • WRAL News @ 11:00pm delivers over 33,000 more households than the second place station

News Director Rick Gall says, “It was a big month for breaking news, severe weather and dramatic developments in state government, and WRAL was up to the task, deploying our expansive resources.  Our innovation and depth on all platforms allowed us to prove once again that people count on us for complete coverage.”

Highlights from July Coverage:

WRAL Capitol Bureau Chief Laura Leslie and multimedia Investigative Reporter Mark Binker led comprehensive coverage from the N.C. legislature: http://www.wral.com/news/state/nccapitol/

WRAL’s six meteorologists predicted and tracked summer storms that brought several flash floods. http://www.wral.com/search/?qs=flooding&jump=1&x=0&y=0

WRAL Investigates:
http://www.wral.com/news/local/wral_investigates/

The all-new, OnTime Traffic with Brian Shrader debuted in July and gives local commuters live drive times, easy, color coded 3D maps and can even predict when weather is causing ponding on roads: http://www.youtube.com/watch?v=9QboYheLXLw

Month to date, WRAL’s digital efforts have delivered 111 million web and mobile page views and more than 1 million video views.

Thanks to WRAL-TV’s Jay Yovanovich for this capcom story.

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