“When it came to providing CBC’s radio and TV sales teams with technology to manage accounts and maximize client relationships, we determined that Efficio Solutions would be the best fit because they, too, were an industry leader and well-respected for their technology and forward-thinking systems for media sales,” writes Sollod.
Efficio describes its tool as a “centralized media sales management system designed to help create the efficiencies we longed for.” The tool uses a centralized dashboard and integrated sales modules.
CBC chose the tool to help streamline work between the sales departments of our various divisions.
“Each business unit within CBC works collaboratively but independently of other divisions. We wanted a way to share information, but at the same time preserve autonomy,” Sollod continues. “Adding to the complexity was our utilization of different traffic systems in our radio and TV stations, and a Web product that was sold by all the divisions.”
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