WRAL Viewers Give Record-breaking $125K to Keep Kids Warm This Winter

Coats for the Children Telethonj

WRAL’s 25th Annual Coats for the Children Telethon on Friday, December 13, 2013, helps keep needy kids warm.

Imagine facing the recent polar vortex without a warm coat.  Thanks to WRAL’s viewers, thousands of children will be warmer this winter. WRAL-TV raised $125,000 for new winter coats and collected over 7,500 gently used coats, hats, gloves and scarves in our 25th annual Coats for the Children Campaign which ended December 31, 2013.

“Our viewers continue to be compassionate and generous,” said WRAL Director of Local Production Phyllis Parish, the producer of the Coats for the Children Telethon.  “When they heard our anchors explain the need in our community, they responded in a BIG way!  I’m thrilled we raised the most money for the Salvation Army during our 25th anniversary of the Coats campaign.  It’s such a good feeling to know we are helping so many families in our viewing area.”

WRAL collected coats at participating Jiffy Lube and First Citizens locations across the Triangle throughout November and December.  The coats were sorted and distributed by the Salvation Army in early January.

WRAL also collected toys during the campaign for a second year to help brighten Christmas for children in need.

Thank you for supporting WRAL’s Coats for the Children and the Salvation Army!

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