In just under 7 days, the WRAL-TV Creative Team produced a 17-spot campaign that included web/social teasers, IDs, Video FAQs and (3) :30s with our new Mascot.
As WRAL-TV enters the final few days before the big switch to NBC, the station is getting national kudos for its promotion of the change.
TVNewsCheck published a piece last week about the idea and the execution behind WRAL’s real live peacock promos. Read the entire article: