Capitol Sports Vice President George Habel recently dropped some knowledge about the Bulls demographics and marketing in his Note to Self Blog. In his post he also shared the promo spot, written and produced by WRAL-TV Corporate Producer Anita Normanly. The spot is currently airing on WRAL-TV, WRAL 2, FOX 50, and FOX 50.2. The Durham Bulls will soon open the 2017 season on Monday, April 10. Check out Habel’s Note to Self from Wednesday, February 15:
I am proud to report that Bulls patrons are the demographic gold standard among Triangle consumers. A typical fan family is 35-54, 1-2 kids at home, $100K earners, with college + post grad degree. (Scarborough)
We aggregate their eyeballs for our sponsors within the Durham Bulls Athletic Park, paid attendance averaging 545,000 over the past three seasons. That’s competitive with other sports teams in the region: Panthers/590K, Hurricanes/500K, UNC/595K (football + men’s hoops)
Because we are in the business of family entertainment, our crowd is almost 50-50 male/female. Precisely, it’s 53% male, 47% female.
Those gender stats have generated a couple of marketing epiphanies:
…that our marketing is best aimed at “Mom.” She may not be the baseball fan in the family, but she casts the deciding vote on family activities.
…families are maddeningly busy!!!
And that brings me to our current television campaign, promoting mini-plans. Our Family Plan is nine games (about two per month) on dollar hot dog night, with give-away items included, for $76.50 per seat. This is a meaningful way to prioritize and schedule quality time for your family.
Join us at the DBAP! …watch a ballgame …visit the playground …catch a foul ball …get an autograph at the dugout …get a hug from Wool E. Bull …eat a hot dog …and some nachos and a funnel cake and some frozen custard. Indulge your family. Make family memories. With a FAMILY PLAN.
Thanks to CS’ George Habel for this capcom story & graphic.
