The WRAL-TV and FOX 50 Creative teams won big in Vegas on Thursday, June 22, 2017, winning six of the prestigious PromaxBDA awards at the PromaxBDA Station Summit. The event took place at The Mirage Hotel & Casino. WRAL-TV Marketing Director Jay Yovanovich and former WRAL-TV Creative Director, now CBC Audience Development General Manager, Shelly Leslie represented their team at the event.
Earlier this year, the WRAL-TV and FOX 50 creative departments merged to form the 550 Creative Team. The newly combined 550 crew won one Gold, one Silver, and four Bronze PromaxBDA Awards, competing against entries from the entire United States, Mexico and Canada.
PROMAX BDA Awards for the 550 Creative Team:
GOLD PROMAX
PROGRAM PROMOTIONAL SPOT
Black & Blue
Shelly Leslie, Jay Yovanovich
WRAL-TV
SILVER PROMAX
ON-AIR COMMERCIAL ADVERTISEMENT
Central Carolina Community College Spring Classes
Shan Zhong
WRAL-TV
BRONZE PROMAX
PROGRAM PROMOTIONAL SPOT
The Power of Steve – BRONZE
Karin Fullington, Gayle Hardy
FOX 50
DAYPART/BLOCK OF PROGRAMS SPOT
The Power of Steve
Karin Fullington, Gayle Hardy
FOX 50
STUNT PROMOTION: ON-AIR ONLY
We’re Keeping All the Words!
Shelly Leslie, Steve Elizondo, Jim Rothschild, Gordon Buchanan
WRAL-TV
PUBLIC SERVICE ANNOUNCEMENT CAMPAIGN
Unity Campaign
Marc Derro, Karin Fullington, Glenn Dion
FOX 50 / Capitol Broadcasting Company
The annual PromaxBDA Awards competition “celebrates and honors the best in local media, marketing and design, driving excellence, creativity and innovation from the local market.” The PromaxBDA organization turned 60 last year, and has members from over 10,000 companies in over 70 countries. The PromaxBDA North America Awards program is one of eleven regional and global competitions.