American Tobacco Lights Tower, Launches Holiday Efforts to Help

American Tobacco Tower Lighting

WRAL-TV’s Kathryn Brown and the Clauses use a little magic dust to light the tower. The 14th Annual American Tobacco Water Tower Lighting was held in Durham, NC on November 30, 2018 (Photographer: Jerome Carpenter)

American Tobacco lit the Lucky Strike Water Tower for the 14th time on Friday, November 30, 2018, kicking off the holiday season in Durham. Santa and Mrs. Claus helped do the honors with WRAL-TV Anchor Kathryn Brown, who emceed the event. Musical groups and dance troupes provided entertainment during the 14th Annual American Tobacco Water Tower Lighting.

The event also highlighted two other American Tobacco holiday traditions.

The Tree of Bikes is an amazing 25-ft tall sculpture made entirely of new bikes for kids. 120 of the 250+ donated bikes collected are on display. Bikes collected go to the Salvation Army of Durham and to children living in Durham affordable housing.

Bikes will be on display on Burt’s Bee Patio through Thursday, December 20. All bikes collected will then be distributed within the Durham Community.

A Home for the Holidays, everyone’s favorite playhouse event, is also back for 2018. Thanks to 14 sponsor organizations, each playhouse display has been uniquely designed. Member of the community are invited to bid on the playhouses to help raise funds for a tiny house build in 2019.

The playhouses will be displayed at American Tobacco and auctioned off to the highest bidder during the annual American Tobacco Winter Wonders celebration.

Bidding started on Friday, November 30 at 9:00 am and ends Friday, December 14 @ 5:00 pm. Playhouses are on display through Sunday, December 16

Thanks to for these capcom photos and to American Tobacco for contributions to this capcom story.

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