WJZY/WWWB Honored For Work With Wal-Mart’s Missing Children Network

WJZY-TV and WWWB-TV in Charlotte received special recognition for their work with Wal-Mart’s Missing Children’s Network through which the stations played a major role in the recovery of the 56th child reunited with his family through Wal-Mart’s network. The stations, UPN46 and WB55 respectively, were presented with the award during a ceremony on Thursday, November 8, at the Wal-Mart in Lincolnton, NC.

Wal-Mart’s Curtis Scheffe (right) presented the award to WJZY/WWWB General Manager Linda Sherman (left) & the stations’ AE for the Wal-Mart account, Moyne Brewton.

WJZY/WWWB Vice President & General Manager Linda Sherman accepted the award from Wal-Mart District Manager Curtis Scheffe. The Charlotte stations helped by airing the spot for the missing children’s program bringing awareness to the community. Viewers can call 1-800-THE-LOST to reach the National Center for Missing and Exploited Children if they recognize a child and help reunite a family. The Network was formed through a partnership between Wal-Mart, SAM’S CLUB and the National Center for Missing and Exploited Children (NCMEC). A special bulletin board is prominently placed in every Wal-Mart Store and SAM’S CLUB, featuring photos of missing children and the toll-free hotline number of the NCMEC. The Associates keep the boards continually updated. 3,560 kids

Wal-Mart employees attended the ceremony and applauded WJZY/WWWB’s efforts.

have been featured with 2,355 recovered. 57 of those recoveries are a direct result of our boards in the stores. Since Wal-Mart and the National Center for Missing & Exploited Children formed the Missing Children’s Network in 1996, nearly 2,000 children have been recovered.

UPN46 and WB55 helped in the recovery of a 15 year-old boy who had been missing from his home in Bessemer City, North Carolina since November 2000. His picture was featured on Wal-Mart’s Missing Children’s Board in numerous locations. A customer recognized his photo at the Lincolnton, North Carolina Wal-Mart store and contacted local authorities. He was reunited with his family on July 12, 2001. He was the 56th child to be found through Wal-Mart’s program and the 7th to be reunited through the program in 2001.