• Brands
  • About
  • Life at CBC
  • Careers
  • News
  • Contact
Menu
  • Brands
  • About
  • Life at CBC
  • Careers
  • News
  • Contact
Search
Close

WJZY/WWWB Honored For Work With Wal-Mart’s Missing Children Network

  • Andrea Osborne
  • November 9, 2001
  • News
See All News
WJZY/WWWB Honored For Work With Wal-Mart’s Missing Children Network

WJZY-TV and WWWB-TV in Charlotte received special recognition for their work with Wal-Mart’s Missing Children’s Network through which the stations played a major role in the recovery of the 56th child reunited with his family through Wal-Mart’s network. The stations, UPN46 and WB55 respectively, were presented with the award during a ceremony on Thursday, November 8, at the Wal-Mart in Lincolnton, NC.


Wal-Mart’s Curtis Scheffe (right) presented the award to WJZY/WWWB General Manager Linda Sherman (left) & the stations’ AE for the Wal-Mart account, Moyne Brewton.

WJZY/WWWB Vice President & General Manager Linda Sherman accepted the award from Wal-Mart District Manager Curtis Scheffe. The Charlotte stations helped by airing the spot for the missing children’s program bringing awareness to the community. Viewers can call 1-800-THE-LOST to reach the National Center for Missing and Exploited Children if they recognize a child and help reunite a family.

The Network was formed through a partnership between Wal-Mart, SAM’S CLUB and the National Center for Missing and Exploited Children (NCMEC). A special bulletin board is prominently placed in every Wal-Mart Store and SAM’S CLUB, featuring photos of missing children and the toll-free hotline number of the NCMEC. The Associates keep the boards continually updated. 3,560 kids


Wal-Mart employees attended the ceremony and applauded WJZY/WWWB’s efforts.

have been featured with 2,355 recovered. 57 of those recoveries are a direct result of our boards in the stores. Since Wal-Mart and the National Center for Missing & Exploited Children formed the Missing Children’s Network in 1996, nearly 2,000 children have been recovered.

UPN46 and WB55 helped in the recovery of a 15 year-old boy who had been missing from his home in Bessemer City, North Carolina since November 2000. His picture was featured on Wal-Mart’s Missing Children’s Board in numerous locations. A customer recognized his photo at the Lincolnton, North Carolina Wal-Mart store and contacted local authorities. He was reunited with his family on July 12, 2001. He was the 56th child to be found through Wal-Mart’s program and the 7th to be reunited through the program in 2001.

PrevPreviousFOX 50 Rates High With World Series
NextWILM Treats Clients At Polo MatchNext
See All News

Capitol Broadcasting Company, Inc. is a diversified communications company working for and serving the community.

Follow us online:

Twitter Linkedin
Search

Explore

  • Brands
  • About
  • Life at CBC
  • Careers
  • News
  • Contact
  • Brands
  • About
  • Life at CBC
  • Careers
  • News
  • Contact

Get in Touch

We’d love to hear from you. Send us a message.

2619 Western Blvd.
Raleigh, NC 27606

P: (919) 890-6000
F: (919) 890-6095

© Copyright 2023 Capitol Broadcasting Company, Inc. All Rights Reserved.

Terms & Conditions  |  Privacy Policy