Blue Cross Blue Shield’s Bob Greczyn (right) presents the United Way award to CBC’s George Habel.
The Triangle United Way honored Capitol Broadcasting Company with one of its Chairman’s Awards at a ceremony on Tuesday, April 26, 2005, at the American Tobacco Campus in downtown Durham. CBC won the award for Most Innovative Campaign.
“Capitol Broadcasting Company ran a model campaign,” reads the United Way’s award profile.
Capitol Sports Vice President George Habel chaired the 2004 Campaign in September, kicking off the fundraising with a Community Impact Tour to encourage leadership givers. He took 41 CBC employees on a half day tour of three Wake County member agencies. The group had lunch at the Inter-Faith Food Shuttle’s Wilmington Street Culinary Training Center, and CBC President & CEO Jim Goodmon spoke, challenging them to think about the impact of their gift to the Triangle United Way’s Community Care Fund.
As a result of this innovative approach to the leadership level givers, CBC increased from 39 to 56 leadership givers who contributed $87,904. CBC held a thank you luncheon for these employees at the Boys and Girls Club.
All CBC employees attended kick-off meetings during the campaign at their various division locations, hearing speakers from agencies, musical entertainment and stories from clients. The total CBC campaign raised $127,106, with 83.4 percent designated to the Community Care Fund.
“The campaign was the second best in the company’s history thanks to the efforts of the Employee Campaign Manager George Habel and his committee,” reads the United Way’s award profile.
“It seems appropriate that CBC would be recognized for innovation, but I can’t take the credit,” said Habel. “It was a team effort. Our campaign leaders, especially the CBC TV and radio folks, put their creativity to work for the campaign.”
Thanks to TUW’s Bob Starkes for this capcom photo.