MIX Helps Pets Find Homes with Wet Nose Wednesdays
Many of the staffers at MIX 101.5 WRAL-FM are animal lovers, and no, we don’t just mean the celebrities they chatter about on-air. Many have pets and a soft spot in their hearts for the furry creatures, and WRAL-FM Account Executive Allison Smith found a way to mix that passion with a solution for a client.
Wet Nose Wednesdays premiered last May, and the folks at Second Chance Pet Adoptions say it’s made a difference in their ability to get the word out and find homes for the pets they rescue. A different animal is featured each Wednesday on www.wralfm.com with links to adopt or check out other animals, and the page is promoted on air that day.
“We actually came up with the idea because a client was a Second Chance sponsor and thought it would be a great fit for the station because so many of our listeners and DJ’s are such huge pet lovers. So it was a win-win,” explained Smith. “Second Chance is very good about matching people up with pets and making sure potential owners understand all the responsibilities of being a pet owner which makes sense in the long run and limits pets being returned. So many people get puppies or kittens because they are ‘cute’ and don’t realize they are work as well and they can and do cost money.”
Second Chance says that the WRAL-FM feature is working.
“We know that people are hearing the program,” said Second Chance’s Lisa Imhof. “We’ve had plenty of people and volunteers say, ‘Oh, I heard them mention Second Chance today on 101.5!’ So we know that people are aware of it.”
Wet Nose Wednesdays is yet another example of how partnerships, sponsorships and a desire to help our community is working for Capitol Broadcasting and its divisions.
“I think that we can definitely say that the program has helped to increase awareness of Second Chance’s presence in the Triangle,” said Imhof. “This helps us not only with adoptions, but with donations and volunteers as well. We are a privately funded organization- we don’t receive governmental money. We rely on the generosity of donors who give us money and their time to help us do our work.”