Today is the day.  On Friday, July 25, 2014, WRAL-TV will host the first, daylong fundraiser on TV, radio, web and social media, to help fund the innovative programs of our local non-profit Inter-Faith Food Shuttle.

The MEDIAthon runs from 6am – 7pm, with WRAL-TV in conjunction with Foxy 107/104, 103.9 The Light, K97.5

“We believe we can use the joint power of our companies to reach hundreds of thousands of people,” says Steven D. Hammel, Vice President and General Manager of WRAL-TV. “The first step to solving this is educating our viewers and listeners to the crisis we’re in.”

Radio One Raleigh’s Regional Vice President and General Manager, Gary Weiss agrees.  “One in four kids going hungry in this state is completely unacceptable. Together, we believe we can make a fundamental difference for families who are struggling.”

Learn more about the movement: www.wral.com/hungerfreenc

The conversation will be alive on social media using #HungerFreeNC. The stations will be using the innovative technology of Tagboard to curate social media posts from twitter, facebook, instagram and vine.

Thanks to WRAL-TV’s Shelly Leslie for these capcom photos.