Fans flocked to the Durham Bulls Athletic Park for two solid days of North Carolina bands at the inaugural That Music Fest on Friday and Saturday, June 24-25, 2022. With 25 bands on 3 stages, both the weather and the music were hot and perfect!
“A big congratulations to That Station and our entire programming, sales, promotions, and operations team on a very successful That Music Fest this past Friday and Saturday at DBAP,” said WRAL-FM Brand/Content Manager Sammy Simpson. “It was such a well-planned and produced two days of live music on 3 stages with 25 bands performing for new fans and loyal listeners who continue to share glowing reviews and positive feedback.”
The event was a team effort from multiple Capitol Broadcasting Company divisions, with 95.7 FM That Station and the Durham Bulls leading the charge.
“We have always looked at the DBAP as more than just a baseball stadium and I think That Music Fest proved it is a fantastic venue for music,” said DBBC Vice President of Baseball Operations Mike Birling. “Working with That Station to bring NC Music into one location for two days was special. What I enjoyed the most was how many attendees had either never been to the DBAP or it has been years since they last came. Hopefully, we can do more of these type of events in the future.”
Simpson had high praise for the ballpark staff and the many radio and CBC staffers who made the event a success.
“That Music Fest was also an example of the diverse media assets, broad capabilities, and powerful execution our entire company represents when working together to bring an idea to life,” he said. “ From the Durham Bulls partnership in making this event happen flawlessly, to the television promotion, interviews, and live coverage on WRAL-TV and FOX 50, to utilizing the Digital Solutions team, tools, and expertise to reach online fans, and of course our radio divisions support across Raleigh and Wilmington.”
He also praised a key player in making That Music Fest happen.
“A special shout out to Deep South our production partner who were excellent in the management and care of the artists and bands to ensure our first-year festival is already one all are asking to return again,’ said Simpson.
The high caliber of the musicians, all homegrown North Carolina bands, truly took That Music Fest over the top. Every stage featured top class performances.
“It was truly a community event, it felt like a giant family picnic!” That Station Program Director & Integrated Marketing Director Chris Edge. “Jason Adamo played on stage with Delta Rae, then they jumped on stage with him during his performance. Pattie (from Hank, Pattie & The Current) played with Jim Lauderdale, I saw the Mountain Goats in the crowd for Dawn Landes’ performance, and during the day you saw members from Mipso, Delta Rae, the Mountain Goats, Dillon Fence, Yarn, Chatham County Line and Jim Lauderdale all walking around the Ball Park hanging out with fans and taking pictures. It was a terrific day of live music!”
Thanks to all the fans and musicians who came together at the DBAP to make That Music Fest an epic two days!
SLIDESHOW: That Music Fest – Day 1
SLIDESHOW: That Music Fest – Day 2