Leadership change at Capitol Broadcasting Company’s WRAL-TV/FOX 50
Capitol Broadcasting Company, Inc. (CBC) today announced that longtime local media leader Heather Gray has been named Interim General Manager of WRAL-TV (NBC) and WRAZ-TV/FOX 50 (FOX). Gray, who currently serves as Station Manager for WRAL-TV, FOX 50, and WILM-TV, steps into this leadership role to oversee the stations’ strategic operations, including: news, programming, sales, community initiatives, and audience engagement efforts. As Station Manager, Gray worked alongside Joel Davis, General Manager, who announced today that he will be moving to Philadelphia in mid-March to lead NBC affiliate WCAU.
Gray joined WRAL-TV in 2017 as the Creative Services Director and quickly ascended through key leadership positions, including Brand Director and Station Manager. Currently, she oversees audience development, community relations, programming, and local production teams while driving marketing strategies across digital, streaming, and broadcast platforms. Gray has worked in local media newsrooms for more than three decades across multiple departments including news, marketing, community, sales, and executive leadership. She has also been instrumental in the success of major projects for WRAL, such as WRAL’s Nights of Lights, WRAL’s annual “Coats for the Children” campaign, many fundraising efforts for North Carolina, most recently for Hurricane Helene as well as WRAL productions of both the Raleigh Christmas Parade and Durham Holiday Parade. She serves as the primary point of contact for many of WRAL’s community partnerships.
“Heather is a dynamic and innovative leader who brings deep experience, strategic vision, and a strong commitment to local journalism and community service,” said Jimmy Goodmon, CEO and President of Capitol Broadcasting Company. “Her leadership has been pivotal in WRAL’s continued success, and we are confident that she will guide us forward during this transition.”
Before joining Capitol Broadcasting, Gray held leadership roles at 12 News/KPNX (Gannett/TEGNA), worked in the newsrooms for First Coast News in Jacksonville, FL (NBC/ABC duopoly – Gannett), KCRA-TV (NBC-Hearst), Good Day Sacramento (then WB/Paramount) in Sacramento, CA, and KHSL-TV (CBS) in Chico, CA. She is widely respected for her ability to blend journalistic integrity with creative audience engagement strategies.
Gray currently serves on the board for United Arts of Wake County and recently joined the board for the Local Media Association.
Heather graduated with honors from California State University, Chico, with a BA in Communications, Media Arts. She lives in Cary, NC, with her husband, and two adult children, one a recent graduate of North Carolina State University, the other currently a student.
About WRAL-TV’s parent company:
Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAZ-TV, WRAL-FM, WRAL-HD2, WNGT-CD, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCLY-AM, WCMC-HD4, Microspace, and WRAL Digital in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality, and Coastal Plain League in Durham, NC; The Holly Springs Salamanders in Holly Springs, NC; the American Underground startup hub in Durham, NC; and real estate interests including the American Tobacco Historic District in Durham, NC; Rocky Mount Mills in Rocky Mount, NC; MoJud Lofts in Greensboro, NC; and The Thread in Rock Hill, SC.
