Selling Radio Air Time

Production Talent and Operations

Would you buy something that you cannot see, feel, smell or touch? A good radio sales representative can knock down those potential stumbling blocks in a heart-beat. It is “sound that sells.” Radio is “theater of the mind.” Back in the late ‘40s and early ‘50s, WRAL-AM, located at 1240 on the AM dial, was […]

CBC Distributes Azaleas, Honors A.J. Fletcher Winners, in 31st Annual Celebration

2016 WRAL Azalea Celebration

On Saturday, October 22, 2016, CBC distributed azaleas to the winning nonprofits in the 31st annual WRAL Azalea Celebration at the CBC transmitter site off 5033 TV Tower Rd.  Approximately 100 groups from all across the state of NC came to pick up their plants. Every group is eligible to receive 50 azaleas to help […]

WRAL-TV to Broadcast Veterans Day Parade Nov. 5

Veterans Day Parade

WRAL-TV and UNC-TV’s NC Channel to broadcast 2016 Fayetteville Veterans Day Parade Presented by the Cumberland County Veterans Council and the City of Fayetteville LIVE coverage begins 10 a.m. on Saturday, November 5 WRAL-TV and UNC-TV’s NC Channel will broadcast the 2016 Fayetteville Veterans Day Parade presented by the Cumberland County Veterans Council and the City […]

Generous WRAL Viewers “Fill the Bus” Over Threefold for Storm Relief

WRAL Fill the Bus

On Wednesday, October 26, 2016, WRAL-TV joined forces with Go Triangle, the United Way of the Greater Triangle and the Raleigh-Durham International Airport to collect needed items for those affected by Hurricane Matthew.  Generous viewers filled three full-size buses and to large vans with items.  That means they will have over one full busload to […]

“Radio with Pictures” – Battle for a Television License

Initial FCC grant of WRAL-TV license

In the mid-‘50s, Raleigh was still a radio town and WPTF was the powerhouse station. CBC was on the air with WRAL-AM and FM. The next frontier was television, and the battle was about to begin. Once again we turn to a chapter in Fred Fletcher’s book, “Tempus Fugit,” (published in 1990) for an inside […]

WRAL-TV Nominated for Multiple AP/RTDNAC Awards

RTDNAC

The Radio Television Digital News Association of the Carolinas (RTDNAC) and The Associated Press recently announced the finalists for their 2016 awards contest, and WRAL-TV made the list thirteen times.  The Big 5 is once again up for Outstanding News Operation and Best News Website.  And the WRAL finalists are: AP Awards Best Newscast (North Carolina) […]

Fill the Bus for Hurricane Relief

WRAL Fill the Bus

Join WRAL-TV in helping Fill the Bus for Hurricane Relief on Wednesday, October 26th The flooding after Hurricane Matthew claimed more than 20 lives in North Carolina and devastated homes, businesses and farms. WRAL viewers have committed more than $200,000 to help the victims of Hurricane Matthew through the American Red Cross Triangle Area Chapter, […]

Color. HD. State Fair.

RCA Color production trailer

Many people associate the annual North Carolina State Fair with sticky cotton candy, gut wrenching deep fried food, vertigo-inducing rides, pettable goats, and parking madness. But, each year they come back for more. Capitol Broadcasting Company CEO Jim Goodmon delights in telling a couple of state fair stories that brought about “firsts” for WRAL-TV. Early […]

HighSchoolOT Live Touted as Revolutionary by TVNewsCheck

HSOT Live article

Despite the extreme rainy weather, game cancellations and date moves, WRAL-TV’s brand new HighSchoolOT Live continues to cover area high school football games in a brand new format.  Recently TVNewsCheck took notice, posting a two-part article by Paul Greenley, about the innovative addition to WRAL’s local sports coverage. Greenley’s first article begins: “Nothing like this […]

WRAL-TV Viewers Give $178,000 for North Carolina Victims of Hurricane Matthew

WRAL Here to Help

Hurricane Matthew left a path of destruction through much of central and eastern North Carolina, taking 20 lives, leaving thousands in shelters. Thousands more lost everything in the devastating floods and the waters are still rising.  WRAL-TV quickly mobilized an on-air, online, social media campaign to raise funds for relief efforts, and WRAL-TV viewers answered the […]